Shorts: real and perceived fears

We must recognise that in low cycling countries our fears have a large impact on our cycling behaviour and our instincts (feelings) are poorly tuned to the real risk of cycling. To increase women’s cycling participation, we must therefore target building confidence and providing women with real cycling experience. This equates to an adaption process of venturing to try the unfamiliar and building new habits. A positive experience (enjoyment) makes it more likely that we will cycle again. A mishap in the early stages will discourage further cycling. This is why good cycle infrastructure makes a difference, as it creates a forgiving environment to cycle.

Barriers to active travel: perceptions of a safety

Active travel faces many barriers. One is our perceptions of a safety, or fear. As a society, we seem to be getting more fearful. Our perceptions of safety are important. Psychology and neuroscience has come a long way to explaining our nature. The availability cascade is a contributing factor in our perception of risk.

Shifting baselines: a cognitive bias towards the status quo

Our memory is very short, so we quickly lose perspective of what was, and take the new as the natural order of things, as though it always was, but there is nothing normal about it. This article relates to the environment but it can be applied to our culture and seen in politics.