After ensuring the right frame size, the next most important thing for comfort is the saddle. Unisex bikes can be a good choice for women but the saddle will usually not be.
Men cycle more than women in the ACT: for every woman cycling, there are two men. In English speaking countries this is the norm, however, in Europe women and men are just as likely to ride. It could happen here, too.
“Expensive” is a relative expression. We will go to the same effort to get a 5% discount whether products costs $100 or $10,000. We much prefer to have a $5 discount for cash than pay $5 more to use the credit card. Electric bikes are comparatively cheap and we are beginning to notice.
Normal is me”, but we cannot all be typical. The Canberra cyclist is many things: some are fit and some are not, some are old and some are young, both men and women. There are different types of bikes, and people ride for many reasons.